The Newsletter Is The Business

In this product, I teach how to launch editorial newsletters where the newsletter itself is the business. And if you have an existing website, I teach how to funnel traffic into subscribers, into an asset that can be sold separately.

Why this product exists

For many years I was building and selling content sites on marketplaces such as Flippa, my biggest success selling a software review site for six figures on Empire Flippers back in 2018.

But as the google algorithms became more frequent and more volatile I started looking at ways to derisk and diversify.

In 2020 I was early to Substack and launched the Website Investing newsletter and took it to 100 paying subscribers generating $5K/m MRR, plus a similar level of revenue from advertising/affiliate. I then sold the business for six figures - I wrote about this on IndieHackers and it more recently got picked up on They Got Acquired.

What I love about newsletters is that you own the list and the traffic it can generate can't be taken away from you, in the way Big G can. You can sleep well at night.

What You'll Learn

Editorial newsletters can be monetized in many ways - I've done them all, and cover them all:

• Sponsorships
• Affiliate marketing
• Promoting your own products inc subscriptions
• Paid recommendations
• Lead generation

And these types of newsletters enable you to build an actual audience or even community, that's engaged with the content you put out. I also cover:

• Which platform to go for - beehiiv vs Substack vs Convertkit
• Single optin vs double optin and segmentation
• The newsletter funnel and paid acquisition
• Understanding customer lifetime value
• How to leverage affiliate (including a look inside my accounts)
• Getting and managing sponsorships
• Valuing, selling, acquiring and investing in newsletters

You'll be learning from someone who is currently running a network of online business and investing newsletters at ACQUIRE.GG such as Digital Asset Investor (4K+ subscribers) and who previously managed sponsorships for investing.io where I booked out 6 months of inventory at close to $200 CPM. I know my onions :)

What You'll Get

The Manual - built on Notion where I explain using text, screenshots and embedded video. It's a live epublication I'm improving all the time.

I look forward to welcoming you on the other side.

Disclaimer

This product not a video course, it's an epublication (no VAT!) - an evolving newsletter manual with over 10,000 words, screenshots and videos. Following it does not guarantee you will grow your newsletter subscribers and revenue, you need to put in the work.